About

Business – very good business – is Iolanthe’s jam.

A vibrant business is the vehicle which supports entrepreneurs to live life on their own terms. As the Director of Melbourne’s social media agency Ruby Assembly, Iolanthe knows the freedom, self-determination and extraordinary personal development that results from going off grid, and owning a business.

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Meet Iolanthe

Iolanthe Gabrie is the Director of Melbourne-based social media agency Ruby Assembly. A senior communications strategist and business mentor, Iolanthe views female business ownership as an essentially empowering feminist act.

Iolanthe is a prolific business writer and podcaster (Sell Less, Mean More). Her great loves include Eurovision, oracle cards, coworking spaces and fabulous clothing.

Iolanthe lives in Melbourne’s north with her husband Yule, daughter Eglė, Wagner the German Shepherd and two villainous cats: Superhans and Baby Billie. 

She is a very happy lady.

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